Monitoring for Achievement

Every sensible business owner or institutional leader wants his/ her organization to generate the most possible value to all stakeholders involved. After all, that is the core reason for any enterprise to exist: meet needs or fulfill desires of whom relies on it as provider, and reward who invest and work on it. Looking from a simple business perspective, the organization should be effective in satisfying its customers and efficient to operate in a sustainable way. Resources and activities are placed to produce expected results, to balance this dynamic equation is the basic challenge of management, which to be performed requires monitoring.

Monitoring presupposes key indicators, that set expected outcomes as concrete benefits, and metrics to follow up on what contributes to make them possible. The correlation between these two perspectives and its understanding by those involved is key to ensure focus and performance in the organization. Usually the tendency is to pay more attention to means than to ends, like measuring quantities and registering activities, rather than taking the expected results as guide. However, until it becomes clear what are the ultimate goals of our investment and work, we may get confused and face lack of accountability that will hinder the organization from attaining success. By the way, considering the definition of success from the dictionary leads to this very conclusion: “favorable or desired outcome; the accomplishment of an aim or purpose”. Linking metrics, that are meaningful and actionable, is fundamental!

One cannot lead or manage without setting goals and monitoring progress, since both implies learning. Resistance to monitoring is just natural to human nature, so be intentional about it if you really want to succeed, in all aspects.

Projects & Changes

Project is an enterprise with a pre-established beginning and end, which aims to develop a solution to a problem or meet a specific demand. Its implicit characteristics are uniqueness and some uncertainty as to the results and conditions for its realization, which normally presupposes creation or change.

Considering that the Market is dynamic, subject to changes in the regulatory, technological and economic scenario, and customers are increasingly connected and demanding, it is inevitable that in order to remain competitive, the business must be able to respond by adjusting or creating something new. In the same line, whether due to the natural tendency to accommodation or the availability of new knowledge and resources, it is necessary to periodically review the processes in search of greater efficiency, since unproductive costs hurt profit margins and threaten sustainability.

It is normal to find in the company several ongoing initiatives, not always called projects. They can come up with different people and departments, besides those formally recognized as projects, with budget and linked plans. In any case, they will consume resources and dispute people’s attention, which if not managed considering priority, feasibility and final benefits, can impact the desired results and introduce more costs. Therefore, it is recommendable to make an inventory of the existing initiatives, define criteria for their structuring and evaluation, allowing for alignment with the strategic objectives of the company. And when a decision has been made to move forward with a specific project, conditions must be ensured to minimize uncertainties and maximize the achievement of the expected benefit.

Finally, it is part of a healthy governance to define projects and consistently ensure the achievement of those prioritized, in order to maximize the generation of business value. Project and change management don’t need to happen only through a Project Management Office, but should be an intentional and effective practice in any sustainable business.

Do you have a Management Model?

A brilliant business idea, implemented with a great combination of resources and organization, should deliver good results. However, results tend to worsen, or may even become unfeasible as time passes by. Inevitable changes on external context and on internal conditions bring misalignment among market, strategy, and operation, as well as resources and activities need coordination to respond effectively to clients and business requirements. This dynamic to stay focused and improve continuously the company’s ability to generate more value, based on principles and purpose established, configures its Management Model. When the Management Model is not defined or appropriate, a culture of performance does not grow in the company, investments are not properly prioritized, stakeholders do not learn how to maximize results, and leaders do not develop.

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