Connecting to Market, Behind the Mask

A fundamental aspect in developing the Business Model for an enterprise is Connecting to Market. This component involves structuring effective means to penetrate the market and interact with customers, facilitating sales and support strategies, as to promote valuable and sustainable relationships. A fantastic Value Proposition will not contribute to the business success as expected, if… Continue reading Connecting to Market, Behind the Mask

Monitoring for Achievement

Every sensible business owner or institutional leader wants his/ her organization to generate the most possible value to all stakeholders involved. After all, that is the core reason for any enterprise to exist: meet needs or fulfill desires of whom relies on it as provider, and reward who invest and work on it. Looking from… Continue reading Monitoring for Achievement

Processes as Business Asset

I usually think of the productive chain when I go to a super market for organic products, with processes like: identify and certify suppliers, contract and balance supply, receive and store products, position in store and promote, sell and update stock, monitor and discard products due, evaluate demand and adjust. All of this besides the… Continue reading Processes as Business Asset

Strategy as a way to go

Strategy is a term that still evokes a certain reverence, prepared by privileged minds and able to do wonders. In companies it is normally formulated or revised annually by the senior management, off-site and with support from an expensive consultant. Later it is communicated to the others, with a climate of great expectation by the… Continue reading Strategy as a way to go

Do you have a Management Model?

A brilliant business idea, implemented with a great combination of resources and organization, should deliver good results. However, results tend to worsen, or may even become unfeasible as time passes by. Inevitable changes on external context and on internal conditions bring misalignment among market, strategy, and operation, as well as resources and activities need coordination… Continue reading Do you have a Management Model?

Is your Operating Model defined?

All business idea, no matter how good it is, can only make a difference when put into practice, and so demonstrating its ability to generate value. There are many ways of combining resources and organizing their productive relation, considering human and technological competencies, internally only or integrated with third parties. This arrangement is called Operating… Continue reading Is your Operating Model defined?

Have you thought of your Business Model?

When you want to start a business, or to understand an existing one, it is key to think about Business Model. It describes the logic of how the company creates, delivers and captures value from the market, under a strategic vision. After all, every business is an exchange of value between parties, which can happen… Continue reading Have you thought of your Business Model?