Am I an Entrepreneur?

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More than ever we need to develop our ability for entrepreneurship, either because of lack of jobs, for the desire to be owner of our work, or because companies expect to have professionals that make it happen. The first step is to know your profile, whether it is more daring or more marathonist, so as not to make a mistake when choosing the type of business. Whatever the motivation or type of business, it should always meet needs (problems, wants) and / or desires (aspirations, explicit or not), in order to attract interested parties and be sustainable. This is the essence of the business equation: adding value (perceived benefit x cost) to capture value (profit, growth).

Have you found a solution to a market  or niche problem? Or are you convinced that you have an opportunity to do something better or more attractive than what is out there? If so, you are probably already researching this subject, developing ideas and discussing with others to test their acceptance with enthusiasm. Otherwise, and also if you don’t like changes and risks, or don’t have the perseverance and resilience to face barriers, you may be better off as an employee, with more limited responsibilities and less trouble. But it is always time to discover and learn, either by vocation or necessity!

How strong is your Value Proposition?

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One of the most basic concepts of marketing, and certainly of any business that depends on conquering and retaining customers, is called the Value Proposition. It comprises the range of products and services that configure your company’s offering the client pays for, including the intangible aspects that make up the attributes of image. A business opportunity is based upon meeting the needs and aspirations of a defined market segment, whether explicit or implicit.
The attractiveness of your offering to the target audience, wrapped with the aspects of the brand’s personality, ethical commitment, among others, and the benefits experienced by your customers, translate into the general value perception that the market will assign to your company. Take the example of Nespresso, that with its offering of making “gourmet espresso coffee available at your home/ office”, with a vibe of innovation, sophistication, and convenience, built up a multi-billionaire industry.
To formulate and sustain a meaningful and well positioned Value Proposition, whatever the business, is the starting point to justify its success.

#valueproposition

Have you thought of your Business Model?

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When you want to start a business, or to understand an existing one, it is key to think about Business Model. It describes the logic of how the company creates, delivers and captures value from the market, under a strategic vision. After all, every business is an exchange of value between parties, which can happen in various ways. The Business Model makes it easier to communicate business concepts, develop strategies, and align stakeholders, so to structure and test the idea for generating desired results. It begins with the perception of a need or an aspiration, either expressed or implied, that one believes can be met in a profitable and sustainable way.

If you have not thought yet of the Business Model for your company or institution, you are missing an opportunity to make great difference.

#businessmodel

The power of connection

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Promoting healthy relationships in the work environment through collaborative values and a set of meetings, with clarity of shared objectives and means for syncronization, conflict resolution, and collective learning, is fundamental to face crises. The power of connection among people who make up the business contributes with positive attitudes and reinforce the company ability to overcome huge challenges. They are the neural pathways of an intelligent organization!